The MEMBERS THRIVE Member Management System has a custom-built module specific for generating real-time Member Engagement Scores.
It's a new day for how you can CONNECT, ENGAGE, and GROW and with input from association staff, here’s how it works.
Use the MEMBERS THRIVE Member Management System to manage all event registrations and track every event.
The key here is to be consistent. In order to build a successful and more accurate model, it’s imperative to track all events within the MEMBERS THRIVE Member Management System.
Not all events are created equal, so prioritize events and then set a weight to each one.
Association staff will use our easy scale to give each event a value based on the level of its importance to the association. As a rule-of-thumb, larger annual events carry more weight than weekly or monthly recurring events.
The MEMBERS THRIVE Member Management System will aggregate scores by event for each member and overall membership.
Now that each event is properly tracked and has a defined numeric weight, the MEMBERS THRIVE Member Management System will take over and do the rest. It will collect and categorize scores per event for every registration and sponsorship sold.
The MEMBERS THRIVE Member Management System will assign normalization in order to standardize raw scores that people will understand.
The initial aggregated scores would be confusing to members and possibly even association staff to say the least. So, the MEMBERS THRIVE Member Management System converts these values into a recognizable scale for determining what to do next with regard to measurement and growth.
Analyze the data to gain understanding of engagement overall and build on success.
When all members have active engagement scores, association staff can then rank membership based on engagement in order to understand the overall health of events. Ranking scores will enable staff at all management levels to identify:
Comparing engagement and profitability across various segments of an association’s overall membership, event attendance, and sponsorships will also allow association staff to gain insight on:
Keep improving events and keep improving attendance by connecting with members.
Understanding and utilizing Member Engagement Scores doesn’t require a large amount of internal bandwidth or staff. The MEMBERS THRIVE Member Management System provides real-time data on how effectively an association is engaging with members quickly and easily. This data can help association staff deepen member relationships and drive deeper member loyalty by:
Member Engagement Scores will also help association staff prioritize sales and retention efforts by:
It's a new day for how you can CONNECT, ENGAGE, and GROW! To learn more about the MEMBERS THRIVE Member Management System or our Member Engagement Module, call 678.878.3376 or CONTACT US today!
If you'd like to share this helpful information with your staff or board, please feel free!
To download our Building Successful Member Engagement Guide, CLICK HERE.
To download our Building Successful Member Engagement Visual, CLICK HERE.